To say that the competition in the smartphone market is fierce would be putting things mildly. So far this year, we've witnessed the launch of several high end devices including the Samsung S4 », Blackberry Z10 and Q series and the HTC One. In the coming months, Apple is also set to unleash its highly anticipated iPhone 5s phones while HTC will also roll out the HTC One mini. With consumers sprung for choices, industry watchers project that at the end of the day, it will boil down to a game of survival of the fittest brand.
With the Nigerian market however, things differ slightly as Blackberry still remains the device of first choice for the majority of smartphone users. But with the growing popularity of android devices and with Blackberry Messenger; the flagship app of Blackberry, soon to be made available on other non Blackberry devices can Blackberry still retain its hold on the smartphone market in Nigeria and indeed the rest of the world?
Around the world, Blackberry has recorded a significant drop in sales and the company has tried several major marketing ploys to boost its sales including appointing Grammy-award winning musician, Alicia Keys as Global Creative Director in January but the feedback is still largely lukewarm with the general verdict being that Blackberry still has some major ground to cover mostly because it offers much less consumer satisfaction (unexciting apps/features and lacklustre durability) compared to other smartphones. With the introduction of the high-end Blackberry A10 device, the smartphone company will attempt to recapture lost ground while infusing the much-needed pizzaz and user-friendliness which other brands currently offer.
Although a release date for the all-new Blackberry A10 has not been announced, we recently got hold of specifications of the A10 as well as images and a high-resolution video demonstration (done in Vietnamese) of its functions. The device amongst other features has a 5-inch AMOLED display screen as opposed to the 4.2 inch/3.1 inch screen of the Z10 and Q10 respectively. It also has an 8-megapixel rear camera, a 2-megapixel front camera, 2GB of RAM, 16GB of internal storage and a 2,800 mAh battery. With the screen size and dual-camera, we are reminded of the Samsung S4, but with all of these and other features, can Blackberry really get the fortune turnaround it so desperately needs?
Pls drop your comments
With the Nigerian market however, things differ slightly as Blackberry still remains the device of first choice for the majority of smartphone users. But with the growing popularity of android devices and with Blackberry Messenger; the flagship app of Blackberry, soon to be made available on other non Blackberry devices can Blackberry still retain its hold on the smartphone market in Nigeria and indeed the rest of the world?
Around the world, Blackberry has recorded a significant drop in sales and the company has tried several major marketing ploys to boost its sales including appointing Grammy-award winning musician, Alicia Keys as Global Creative Director in January but the feedback is still largely lukewarm with the general verdict being that Blackberry still has some major ground to cover mostly because it offers much less consumer satisfaction (unexciting apps/features and lacklustre durability) compared to other smartphones. With the introduction of the high-end Blackberry A10 device, the smartphone company will attempt to recapture lost ground while infusing the much-needed pizzaz and user-friendliness which other brands currently offer.
Although a release date for the all-new Blackberry A10 has not been announced, we recently got hold of specifications of the A10 as well as images and a high-resolution video demonstration (done in Vietnamese) of its functions. The device amongst other features has a 5-inch AMOLED display screen as opposed to the 4.2 inch/3.1 inch screen of the Z10 and Q10 respectively. It also has an 8-megapixel rear camera, a 2-megapixel front camera, 2GB of RAM, 16GB of internal storage and a 2,800 mAh battery. With the screen size and dual-camera, we are reminded of the Samsung S4, but with all of these and other features, can Blackberry really get the fortune turnaround it so desperately needs?
Pls drop your comments
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