The NSPCC and Channel 4's teen drama Hollyoaks are tackling "sexting" - the sending of explicit texts, images and videos - in an ad campaign and in a new plot aired this week. The Duchess of Cambridge even addressed the issue at a charity conference.
Here is a selection of open-letters from parents who blog to their pre-teen or teenage children about the issue.
By Jean, a single parent to two teenage girls
Dear girls,
So, sexting. It's not something I ever imagined we'd have to talk about, mainly because it didn't even exist until a few years ago.
We've had plenty of conversations about sex over the years, and now you're both teenagers I never shy away from talking to you about alcohol and using drugs, but this is a new one and although you're probably cringing right now the fact it exists means we need to talk about it.
Child's hands on laptop
The biggest problem with sexting is the lack of control on your part. Once you send an explicit photo or video to someone, as soon as you press "send" you have handed over control to whoever receives it. Think that's not a problem because he's someone you trust? Maybe now, yes, but what about when you are no longer a couple/friends and he decides to share your photo?
Before long everyone you know (and plenty that you don't) will have seen that image, the one that was meant for one person's eyes only, and there's not a thing you can do about it. Once it's out there in the ether you can kiss goodbye to any control over who sees it. Pretty yucky, eh?
And just in case you're wondering, if you did get caught sexting, of course I'd be disappointed. Not because it would be embarrassing for me, although of course it would be. No, I'd be more upset about your lack of self-respect. Do you respect yourself enough not to be pressured or emotionally blackmailed into something like this? I think you do.
Think about it this way - before you send an intimate message or photo to anyone ask yourself if you would post it on your own Facebook wall. No? Then don't send it to anyone. End of.
Jean
Scene from HollyoaksHollyoaks' Holly Cunningham shares a revealing photo which is posted online
By Tim Atkinson
Dear son,
This isn't an easy letter to write but it might just be one of the most important you read, so please read on. And I know what you're thinking - here goes dad spoiling the fun, being boring, not understanding anything.
But the thing is, I do. I understand what goes on and I understand why it happens, too. And I know a little of the consequences - enough to know that it isn't always just "fun". These things stick around. And in a few years from now, the things you say, the pictures you post, the texts and tweets and updates… well, they could all come crashing down around your head.
But dad, you're saying - it's harmless, it's a laugh, everyone does it.
Well just because everyone does, it doesn't make it right. And it might be a laugh now, but people change, relationships change. What's said can't be unsaid and if it's in writing then it's potential dynamite.
And it isn't always harmless. Anything but. What's done in the heat of the moment or the height of passion can be potentially devastating in the morning. And remember - these things have a habit of sticking around.
So before you dismiss it as harmful 'banter' just remember:
*Other people will see or read it. It's almost inevitable. Can you deal with that?
*It might come back to haunt you later. Friends can become enemies. Don't leave them with any powerful weapons to use against you.
*And finally - respect the person you're with. And ask yourself whether what you're saying or what you're doing shows that.
Simple rules but I think they'll make things a lot less complicated for you down the line.
Love,
Dad
By Jo Middleton
Dear daughter,
I want you to take a few minutes please just to picture a little scenario.
It's been three years in the making but you are finally applying for your very first job out of university. (It will come round quick you know.) It's exactly what you want - the first step on a dream career path - and you've been offered an interview. You're over the moon of course, and so you should be, you've worked hard to get here.
You spend ages preparing and are feeling confident. You rock up, in your best black suit and the smart shoes you borrowed from your flatmate, and prepare to be grilled. The panel look frosty though, concerned. "We've been researching you online," they say, "and we found this…"
Bam.
That's it, dream job out the window.
I know you probably think I'm just some cynical old technophobe, that I'm uncool and don't understand young people, but the problem is that I understand young people and technology only too well. Sending that provocative picture of yourself, that suggestive text message, might feel like a perfectly normal and safe thing to do at the time, but the trouble is that however loving the relationship may be when you send it, however much you may trust the person you are sexting, can you ever know what the future will hold?
In my day of course, before we all had smartphones and still communicated via pigeons and slates, it wasn't an issue. You might have sent letters, possibly made the odd private video, but there were only ever one copy of these - easily found and destroyed, not so easily shared. Nowadays it takes just a second, one button - "upload" - and your most intimate moments and thoughts are out there for the world to see. Forever.
I'm not saying you have to close yourself off - suspect everyone and deny your sexuality - but please just be careful. Stop to think before you commit thoughts and images to cyberspace, because the minute they leave your phone they cease to be yours.
Love Mum xx
PS You're going to nail that interview when it comes around, I know you are.
Here is a selection of open-letters from parents who blog to their pre-teen or teenage children about the issue.
By Jean, a single parent to two teenage girls
Dear girls,
So, sexting. It's not something I ever imagined we'd have to talk about, mainly because it didn't even exist until a few years ago.
We've had plenty of conversations about sex over the years, and now you're both teenagers I never shy away from talking to you about alcohol and using drugs, but this is a new one and although you're probably cringing right now the fact it exists means we need to talk about it.
Child's hands on laptop
The biggest problem with sexting is the lack of control on your part. Once you send an explicit photo or video to someone, as soon as you press "send" you have handed over control to whoever receives it. Think that's not a problem because he's someone you trust? Maybe now, yes, but what about when you are no longer a couple/friends and he decides to share your photo?
Before long everyone you know (and plenty that you don't) will have seen that image, the one that was meant for one person's eyes only, and there's not a thing you can do about it. Once it's out there in the ether you can kiss goodbye to any control over who sees it. Pretty yucky, eh?
And just in case you're wondering, if you did get caught sexting, of course I'd be disappointed. Not because it would be embarrassing for me, although of course it would be. No, I'd be more upset about your lack of self-respect. Do you respect yourself enough not to be pressured or emotionally blackmailed into something like this? I think you do.
Think about it this way - before you send an intimate message or photo to anyone ask yourself if you would post it on your own Facebook wall. No? Then don't send it to anyone. End of.
Jean
Scene from HollyoaksHollyoaks' Holly Cunningham shares a revealing photo which is posted online
By Tim Atkinson
Dear son,
This isn't an easy letter to write but it might just be one of the most important you read, so please read on. And I know what you're thinking - here goes dad spoiling the fun, being boring, not understanding anything.
But the thing is, I do. I understand what goes on and I understand why it happens, too. And I know a little of the consequences - enough to know that it isn't always just "fun". These things stick around. And in a few years from now, the things you say, the pictures you post, the texts and tweets and updates… well, they could all come crashing down around your head.
But dad, you're saying - it's harmless, it's a laugh, everyone does it.
Well just because everyone does, it doesn't make it right. And it might be a laugh now, but people change, relationships change. What's said can't be unsaid and if it's in writing then it's potential dynamite.
And it isn't always harmless. Anything but. What's done in the heat of the moment or the height of passion can be potentially devastating in the morning. And remember - these things have a habit of sticking around.
So before you dismiss it as harmful 'banter' just remember:
*Other people will see or read it. It's almost inevitable. Can you deal with that?
*It might come back to haunt you later. Friends can become enemies. Don't leave them with any powerful weapons to use against you.
*And finally - respect the person you're with. And ask yourself whether what you're saying or what you're doing shows that.
Simple rules but I think they'll make things a lot less complicated for you down the line.
Love,
Dad
By Jo Middleton
Dear daughter,
I want you to take a few minutes please just to picture a little scenario.
It's been three years in the making but you are finally applying for your very first job out of university. (It will come round quick you know.) It's exactly what you want - the first step on a dream career path - and you've been offered an interview. You're over the moon of course, and so you should be, you've worked hard to get here.
You spend ages preparing and are feeling confident. You rock up, in your best black suit and the smart shoes you borrowed from your flatmate, and prepare to be grilled. The panel look frosty though, concerned. "We've been researching you online," they say, "and we found this…"
Bam.
That's it, dream job out the window.
I know you probably think I'm just some cynical old technophobe, that I'm uncool and don't understand young people, but the problem is that I understand young people and technology only too well. Sending that provocative picture of yourself, that suggestive text message, might feel like a perfectly normal and safe thing to do at the time, but the trouble is that however loving the relationship may be when you send it, however much you may trust the person you are sexting, can you ever know what the future will hold?
In my day of course, before we all had smartphones and still communicated via pigeons and slates, it wasn't an issue. You might have sent letters, possibly made the odd private video, but there were only ever one copy of these - easily found and destroyed, not so easily shared. Nowadays it takes just a second, one button - "upload" - and your most intimate moments and thoughts are out there for the world to see. Forever.
I'm not saying you have to close yourself off - suspect everyone and deny your sexuality - but please just be careful. Stop to think before you commit thoughts and images to cyberspace, because the minute they leave your phone they cease to be yours.
Love Mum xx
PS You're going to nail that interview when it comes around, I know you are.